Shell Concept

The purpose of the project is to design a series of laptops that are unique and functional that is that express different personalities for young professionals. The designs is arranged to become leaders of innovation, to maintain competitive edge, increase market share, to develop stronger brand image and increase reliability and quality. The design image should express intelligence, clear impact, performance, honest, futuristic feeling, sophistication, professionalism and have simplistic appearance.

By using blue foam mockups and detailed sketch renderings to develop well thought out concepts and studying daily routines of young professional to base our design on the data we gather.