The new PCM metallic and gloss finish surfaces used to improve the appearance of this refrigerator gives it high contrast colors. The 2-tone color design adds maximum contrast and appeal. The double layer style panel door requires no handles is first of it’s kind to be launched in the Thai market. This unique design had increased their profit margin last year by 140%.
It was a challenging project because we were limited to low cost materials and production methods to create a unique but high impact refrigerator.
As a senior designer my role was to oversee the development of the project and going to Thailand to work closely with engineers. Design sketches
were first implemented into the process before managing the more refined ideas with engineers to ensure the design was maintained throughout
the process. I was also in charge of relaying CAD drawings to prototype makers and final inspections of models before entering the manufacturing stage.