The project was to design a new phone that would represent Fujitsu. To associate Fujitsu with technology, but with human elements. To create a phone that has a balance of technology and ergonomics that is soft to the touch but still maintaining a sharp appearance for technology.
The Crescent concept is a curving phone that cradles the face. The arc is a one peice machined aluminum that mimics the arc of the moon. The curving back panel cradles the hand comfortably and the receiver and speak arcs into your mouth and ears. The front facade is flat that represents precision and technology.